The following are a few ideas that came out of a discussion I had with a group of campaigning geeks at the recent Ecampaigning conference in Oxford. Working out what the next big thing on the internet always seems to be a bit hit and miss (and some would argue a waste of time) but it’s always a popular topic. So here follows a round up of new and not-so-new things that might or might-not be the next big thing.
#1 Crowdsourcing
The idea of outsourcing work to the internet is hardly new – Amazon has effectively crowdsourced all of it’s product reviews for years, but there are a few interesting projects that have popped up recently.
Hunch is a project by on of the people who developed flickr and is effectively a technology demonstrator – it’s a social network with questionnaires which learns from the answers given by the community and & builds up idea of who you are and then helps you identify what things you would be interested in. Although the commercial potential is obvious, this approach could work for matching campaigners (or donors) with charities they’re likely to be interested in. SocialActions.com
During the expenses scandal the Guardian newspaper uploaded nearly 500,000 documents and crowdsourced the analysis of them on their MP expenses website.
Crowd sourcing translation for emergency info was used in Haiti by Ushahidi although it posed problems with matching the expectations of users on the ground with what was practically possible by the aid agencies.
Taking the concept even further The extraordinaries is a mobile phone app which describes itself as micro-volunteering – and which seeks to answer the question “I have 20 minutes right now what can I do?” by matchmaking suitable volunteers with tasks.











