1) Don’t Undermine Bangladesh
Last year a campaigner based in Bangladesh contacted me on facebook in regard to a proposed open cast mine in Phulbari, Bangladesh. A UK based company GCM were attempting to get permission to build a mine that would displace 30,000 people and destroy the water supply of a further million.
I was able to very rapidly put together a video, based on footage of GCM’s offices, stock footage of an open cast coal mine and a video that had been made by the campaigners in Bangladesh. The original Bangladesh video titled ‘the blood soaked banner of Phulbari’ and was too long for the standard youtube format of less than 10 minutes, so by re-cutting highlights from this film with WDM’s material made the video more suitable for our audience.
We ran a series of online actions using the video and were successful in getting Barclays Bank to sell their shares in the project, and Gareth Thomas (minister at BERR and DFID) withdraw UK government support for the project. This was the most popular online action WDM has ever carried out.
I think the video would have been improved with footage of the campaigner doing a piece to camera – by experimenting with different video formats I’ve found that an appeal made directly to the viewer makes for the most effective response rate to an appeal or campaign ask.
2) Question to Gordon Brown
This is a very simple video shot on a tiny video camera with a question to Gordon Brown asking what he was doing to fight poverty at an upcoming G20 conference. At the time Downing Street were using YouTube for people to submit questions, with a vote to decide on the videos for Gordon Brown to answer. By emailing our supporters the voting link for our video we were able to ‘game’ the vote in our favour, and you can see in the responses to this video a direct video message from Gordon Brown.
Emailing our supporters with an alternate action to the normal petitions or email actions helped improve the response rate, and being able to reply to our supporters with a direct response from the Prime Minister proved a popular way of promoting WDM as an organisation having an impact on politics in the UK.
If I was to do something like this again I think the video would have sounded better comming from a supporter or local WDM group member as opposed to staff, I think also the sound would have been greatly impoved with a better camera / microphone setup.