I for one, welcome our overlord hamster

nef (the new economics foundation, not the oven manufacturers) always seem to have a knack for coming up with slightly off-the-wall campaigns to describe their ‘hippies in suits’ think tankery.

In the past they’ve come up with creative projects to rank how happy the planet is, get us to talk about our economic feelings in a Fight Club style (without the fist-fighting) and scare the shit out of us with a big doomsday countdown clock.

Their latest project is to have a dig at the idea that perpetual growth is a good thing for the planet by using the illustration of a gigantic godzilla sized hamster:

There’s an accompanying report to go with the video ‘growth isn’t possible’ which can be downloaded as a pdf (sensibly they charge for it in dead tree format).

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