A week of social media fails…

Social media:  a potentially exciting new way for businesses and organisations to have conversations with their stakeholders; a way of developing a campaign or a brand with a personal touch, or potentially a way to really stick their foot in it and magnify criticism to epic levels. Killer KitKats This week saw two interesting social media ‘fails’. First we […]

Local tweets for local people

The future is local it seems. Twitter has now enabled local search for trending topics including countries and cities. Although if we’re to believe Alexa.com they’re missing out India, Germany and Japan. Not sure if it’s working out cities using IP addresses, geotagging or the user’s self declared location (in which instance we’d all be […]

Genius christmas twitter campaign

Came across this on twitter this morning: http://charity.further.co.uk/ By tweeting: Tweeting this message gets 10p donated to The Children’s Society charity http://bit.ly/4PcaKP #furthercharity your profile picture then appears on the page and the Christmas tree totalizer counts up the donations. There’s the option to top up your donation as well – although I’d be interested […]

The power of a tweet…(but annoyingly I’m the only one that will ever know)

An interesting thing happened to me a few evenings ago. I was at one of the iTunes festival gigs in the roundhouse, which featured the eclectic line-up of Mumford and Sons (yawn), the Temper Trap (not bad) and Stephen Fry (yes, that Stephen Fry). Stephen Fry was there in a warm-up capacity presumably because of […]