Sometimes it’s handy to be able to get people to tweet from a selection of messages – for instance on a thank you page after taking an action. Usually everyone just hits the tweet button and sends multiple versions of the same message out on twitter.
One thing that was interesting about the (I hate to mention it but..) Kony 2012 campaign was the splattergun approach to sharing multiple messages on twitter.
It’s also something that might work quite well with advocacy targets – anyone using tweetdeck to monitor their @mentions will see a varied response – particularly when you factor in that a few of your activists will change the tweet before they send it.
It’s also handy to avoid social media gaffes like this one.