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Tag Archives | environment

10 cool things I learned at ECF13

This week I’ve been at the eCampaigning Forum 2013 (#ECF13) which is why I’ve been tweeting a lot. So here is my top ten list of interesting things I learned about running campaigns on the internet! Check your ego at the door! the 2012 Obama campaign did a lot of testing of their emails – […]

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Anatomy of a hashtag #cashgordon

A week of social media fails…

Social media:  a potentially exciting new way for businesses and organisations to have conversations with their stakeholders; a way of developing a campaign or a brand with a personal touch, or potentially a way to really stick their foot in it and magnify criticism to epic levels. Killer KitKats This week saw two interesting social media ‘fails’. First we […]

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I for one, welcome our overlord hamster

nef (the new economics foundation, not the oven manufacturers) always seem to have a knack for coming up with slightly off-the-wall campaigns to describe their ‘hippies in suits’ think tankery. In the past they’ve come up with creative projects to rank how happy the planet is, get us to talk about our economic feelings in a […]

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