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10 cool things I learned at ECF13

This week I’ve been at the eCampaigning Forum 2013 (#ECF13) which is why I’ve been tweeting a lot. So here is my top ten list of interesting things I learned about running campaigns on the internet! Check your ego at the door! the 2012 Obama campaign did a lot of testing of their emails – […]

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Anatomy of a hashtag #cashgordon

A week of social media fails…

Social media:  a potentially exciting new way for businesses and organisations to have conversations with their stakeholders; a way of developing a campaign or a brand with a personal touch, or potentially a way to really stick their foot in it and magnify criticism to epic levels. Killer KitKats This week saw two interesting social media ‘fails’. First we […]

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